Marcom World, the Marketing Communication World online is a cherished ambition was VietnamMarcom clear and shaped over time. Aspiration was starting from the formation of specialized reference library on Technology over years ago, now the library monographs on marketing, advertising, with more than 2000 books and precious materials. Endorsed by a vision embedded in the ever-changing landscape of a future knowledge-based society....
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That market, social and opinion research is a fascinating field in which to work is one of the industry’s best kept secrets. In this issue we look at how the sector has broadened the skill set to also include data analytics, neuroscience, social media, semiotics, story telling and a large pinch of creativity, to get closer to consumers and tell their story more effectively to decision makers. This will mean attracting the brightest graduates which is why we are delighted that professors in over 37 business schools and universities worldwide ....
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Green Marketing-The brand’s way of prosperity‘’ is part of the project ‘Green - Quality of Global Life’ The workshop will address six main topics on Green Marketing: 1)Green, the consumer’s ‘ emerging trends’ worldwide. 2)Sharing the most trendy opinions on Green Marketing. 3)Building Green as quality for the brand business in the upcoming market environment. 4)hat are business needs in preparation for strategies to promote most effective Green Marketing? 5)On the first hand, which businesses are most efficient in the application of Green Marketing? ...
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The Power of One, By Mr.Vinit Suraphongchai, Chairman of Adfest: 1. Life has no problems. Most of us live our lives from day to day caring only about our immediate livelihood and environment. We think about our family, our children (if we have them), our home, our jobs, our future, our friends and neighbourhood. Occasionally, bigger issues concern us. The economy, politics, stock markets, inflation, national export, religion, etc. And so, in a constant and unchanging environment, we can go on happily living our as it is...
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I wish to congratulate and pay my highest respects to VietnamMarcom for its initiative in organizing this International Conference and Exhibition on Social Marketing. This is a momentous occasion because we are going to speak about perhaps one of the most important issues today, which is finding solutions to addressing the multifaceted problems facing mankind. One of the solutions is behavioral change. And the tool for achieving behavior change is marketing communications.
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At the end of each year, Vietnam’s local Creative Circle and VietnamMarcom hold the Creative Circle Big Show exhibition to showcase the best creative work to come out of the local advertising industry from the past year. For the second year running, red | Brand Builders in partnership with VietnamMarcom and, this year, Vietnam Advertising Festival, have created a ‘digital creative archive’ to allow people to view all the work from both the 2008 and 2009 Big Shows.The Big Show is a nonprofit, meaningful project for the Vietnam advertising industry..
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The Creative Circle and VietnamMarcom in conjunction with the Vietnam Advertising Festival and Sun Flower Media presents THE BIG SHOW 2009. There are 17 top advertising agencies in Vietnam presented the best advertising creative work to come out of Vietnam in the past year .The event is organized on Friday 11 December last in 3 days until 19th Dec 2009 at Nguyen Du Stadium 116 Nguyen Du St., Dist.1 .All the ads works, TVC will b e post on www.thebigshow.vn next month.
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Due to popular demand of the creative community in Vietnam, the deadline for registration for Vietnam Young Lions 2010 Competition is now extended. The last day of registration with the entries is on 31st October 2009. This will also help the contestants have more time to prepare for the competition.
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On October 2009, VietnamMarcom and the HCM City University of Economy organized and delivered certificates of Marketing Manager, Sales Manager, Brand Manager, Event Manager, Integrated Marketing Communication and CopyWriter for more than 200 students who had completed the training program. These programs are the most interested in recently time - especially young people. So until today, VietnamMarcom has trained...
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More than 50 students came from many famous Vietnam ’s brands such as Mead Johnson, Saigon Tourist, S-Fone, FPT, VietnamWorks… have taked part the first Digital Marketing course on July 25th 2009 in Vietnam. This professional unique program have been organized by VietnamMarcom and the HCM City University of Economy. The course is leaded by 12 experts from leading digital marketing agencies in Vietnam.
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More than 500 delegates, marketers, experts and Asean businessmen attended the seminar which had presented by Prof Philip Kotler about the “Maketing in Turbulent Times”. It was organized by Philip Kotler Center for Asean, Malaysia Marketing Institute and MarkPlusInc at Kuala Lumpur Convention Center on May 29th 2009. VietnamMarcom has been the unique invited guest in Vietnam and strategy partner for seminar in Vietnam. Here’s some important brief in the seminar : Chaotic adjustments...
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“I’ve applied much useful training program for works”. It was not only the honest assertion of Nguyen Hoang – one of the most active students in Integrated Marketing Communication program, but also all of the students in closing ceremony felt the same happiness. VietnamMarcom and the HCM City University of Economy organized and delivered certificates of Marketing Manager, Sales Manager, Brand Manager, Event Manager, Integrated Marketing Communication, Realtor for more than 120 students.....
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My first impression on his demeanor is his open smile and warm voice which gave expression of internal strength. He is the sole representative of Vietnam and the youngest among the experienced (MOVERS & SHAKERS) who have strong influence on advertizing industry in Asia. He is Tran Hoang - the founder and CEO of VietnamMarcom. Loyal to its mission, VietnamMarcom has cooperated with universities in the country in training marketing, advertising and media staff, inspiring the national internal force and talent to make due contributions to the social and economic development of the country. In the last 9 years, Marcom trained 8,000 professional staff...
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New York Festivals Announces the debut of two new awards presented in the 2009 NYF Advertising in All Media Awards. For the first time in 52 years, the competition will recognize the creative excellence and ingenuity of the boutique advertising agency; in addition the competition will honor the year’s best new advertising agency. The newly launched awards, Boutique Agency of the Year and Best New Agency are designed to showcase smaller creative shops as well as up and coming shops. “We realize that in most ...
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Vietnam Marketing Conference 2009 organizied by VietnamMarcom last 18th Feb at New World hotel attracted more than 280 Marketing experts, CEO, Professor, Scholar and marketers.The theme of this year event is : Focus and differentiate. With supporting of THP Group and Speakers, partners, Vietnam Marketing Conference 2009 will share all speaker’s presentations for enterprises and university students who are interest.
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The modernisation of Vietnam’s retail environment has opened up many opportunities for foreign companies to penetrate into this lucrative market. Faced with greater competition, home grown Vietnam brands are also looking at strengthening their foothold in the local market....
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In May 2009, he will publish Chaotics, a book about Marketing in age of Turbulence. And right on his 78th Birthday, 27 May 2009, he will come to JAKARTA and introduce his latest concept on Marketing in Turbulant Times. Don't miss this rare opportunity to be one of the very first few people who will listen to the new concept that will help you discover opportunities in a recession.
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On 5th, Dec 2008, VietnamMarcom along with The Creative Circle stage The Big Show. This is an exhibition of the best creative work to come out of advertising in Vietnam over the year. This year, the event attracted more than one thousand of visitors with the exhibition of 67 Campaigns, 92 Prindads and 46 TVCs of 20 leading advertising agencies and organization.The event of exhibition is also a nice playground to share experiences, ideas and a good learning environment for local practitioners, marketers, and advertising students in Vietnam.
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In preparing for the revising and updating the advertising law in Vietnam, on last 27 and 29 Oct, 2008, a delegate of 5 senior government officers in charge of Advertising from Vietnam Ministry of Culture Sports and Tourism had a study trip to survey the advertising industry in Japan, the advertising regulation and law, the experiences in the outdoor advertising planning and the activities of advertising associations.....
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In October, 2008 VietnamMarcom had officially launched the new centre of study equipped with modern facilities. The designing and studying space concept is aimed for marketing and branding education. This give the learners and lecturers more motivation in the teaching and study. After 8 years of operations, VietnamMarcom has become the leading school in Vietnam in the field of marketing communication training for working people.
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