In the morning of 26 Jan 2007, VietnamMarcom and the University of Economics of Hochiminh City held a lecture with topic: "What creative ideas touch the heart of Asian consumer". The speaker is Mr. Jimmy Lam, Chairman of The Judges and Speakers of Asia Pacific Advertising Festival

One of the word-class experts in the communication & advertisement industry, Mr. Jimmy, has more than 30 years’ experience and is the author of three books, ‘Catch Phrase in Advertising’, ‘No Truth in Advertising’ and ‘Dream Talk of an Advertising Maniac’. At the present, he is also an Asian creative counselor for Dentsu, Japanese Advertising Group.

With his profound knowledge and experiences, he has brought his audience a party filled with Asian-symbolized creative advertising ideas by his explanation and analysis on the habits and comsumption behaviors. Beside those, he has shared his formula the youth to succeed in their future jobs.

At 6:30 p.m. on the same day, at VASCO, on 16 Cao Ba Quat street, an informal meeting with topic “Asia Pacific AdFest, the WHO, WHAT, WHEN & WHY” is also attracted the participation of many creators from advertising company, Account services and those who are keen of advertising