All topics will point out to participants what challenges are to marketing in 2008, forecasting consumer trends, seeing and learning many successful real cases in Vietnam markets in branding, marketing communication, Sales and Public relation (PR). This is truly a good opportunity for participants to have a practical learning and experiences with 10 leading local and international marketers, experts and connect to a professional marketing communication network in Vietnam.
Besides, during in the break time and networking section, there will have the TVCs show of 22 agencies ‘s best creative works to come out of advertising in Vietnam in the year 2007.
1. Organizers:
- Organizer (hosting) : VietnamMarcom
- Supporting partners:
- VMA (Vietnam Marketing Association)
- UEH (University of Economic HCM city)
- Philip Kotler Center for Asean Marketing
- FutureOne
- Hoang Gia Market Group
- MIR
- MarkplusInc
- EQ Design
- Invited speaker :
- Bates Asia Vietnam, Cowan Brand Design Vietnam, JWT, FTA, FutureOne, MarkplusInc, Ogilvy, Pho24, TNS Vietnam,
- Media sponsors and invited media ( 15 )
- Tuoi Tre newspaper
- Vietnam Economics Times
- Vietnam Marketing magazine
- Saigon Marketing newspaper
- Thanh Dat magazine
- Saigon Economics Times
- Saigon Doanh Nhan (weekly)
- VTV1 (Market 24G )
- VTC , BTV ( Entrepreneur 24h )
- HTV
2. Media supporting:
- There are ads in Vietnam Economics Times ( 02 times ½ pages, B&W )
- Vietnam Marketing magazine, Saigon Economics Times, Doanh Nhan Weekly ( Once colour ads )
- Tuoi Tre newspaper ( Once, B&W ads )
- HTV 9 will conduct the reportage around 20 minute, and broadcast 2 times.
- Event will be introduced on VTV (Market 24G )
- VTC, BTV ( Entrepreneur 24h )
3. Audiences:
- Business leaders, Government Leaders, Managers, Entrepreneurs, Chief Level Executives, decision makers.
- General Manager, Finance Manager, Marketing Directors, Sales & Distributors Directors, GM Marketing, GM Sales, GM Distribution, Corporate Secretary,
- Brand Manager, Customer Service Manager, Product Manager, HR Manager, R&D Manager, Area Manager, Regional Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager,
- And any professional/academician/students who would like to learn the most updated information, ideas, experience from the Guru, experts, and professionals about Vietnam Marketing 2008.
4. Venue-date - fee:
- Sheraton Saigon hotel in Ho Chi Minh city
- Date: 01rd March, 2008. From 8.00 am to 17.30 pm.
- Participant fee: 180 USD / person (included: VAT, launch, 2 tea-break)
5. Schedules:
THE SCHEDULE
Welcome, registering and networking
( TVCs show )
Opening speech
Mr. Tran Hoang
President & CEO VietnamMarcom
Session 1:
Insight of Vietnamese consumer 2008
TNS Vietnam
Session 2:
Marketing in the post-globalization
Mr. Nguyen Tran Quang, President of FutureOne
Session 3:
Best Showcases of Marketing Effectiveness Awards
Gordan Tan, Marketing Expert
International Awards Group, Advertising & Marketing Awards (USA)
Tea break: ( TVCs Show )
Session 4:
Marketing Online
MindShare Vietnam
Session 5:
Marketing Trends in Asean, Panel discussion
Mr. Hermawan Kartajaya
President of MarkplusInc, President of World Marketing Association
TNS, FTA, AME, MarkPlusInc
Lunch on: Sheraton ‘s Buffet.
Session 6:
Repositioning a brand and the cases in Vietnam
Mr. Chris Von Selle,
Managing Director , JWT Vietnam
Session 7:
Strategic Brand design and the cases of Vietnam
Mr. Blair Triplett, Business Director, Asia
Cowan Brand Design
Session 8:
Creating great Marketing Communication campaigns
John Sampson (SAM)
Regional Creative Director, BatesAsia Indochine
Tea Break TVCs Show )
Session 9
The best showcases of Ogilvy ‘s Integrated Marketing Communication campaigns.
Ogilvy PR World Wide
Session 10:
The G Point for marketing effectiveness, Panel discussion
Ly Quy Trung, CEO Pho24, Nam An Group