In commemoration of the 50th anniversary of AdAsia and the 30th anniversary of the The Asian Federation of Advertising Associations, the Council has decided to published The Asian Advertising book and honour, tender their gratitude and respect to the advertising industry’s most distinguished servants. It is in recognition of their career achievement in their country and their stalwart dedication towards furthering the objectives of the Asian Federation of Advertising Associations. The contributions of those peoples once made, have borne fruit, and up to today continue to inspire and enable us to greater heights. Such is the work of true pioneers and builders. Such is the salute we owe to the work for the industry put in by these lady and gentlemen. Mr.Tran Hoang is one of the youngest face among The Movers and Shakers in the development of Asian advertising.