Dear Business entities,

Dear Students,

Brands are the most valuable assets of the company, and the symbol of economic and cultural strength of an organization. A strong brand is also a national asset, the  pride of the population and the foundation for long-term development of products and services.

However, building strong brand in Vietnam is still a new matter, even on theory as well as in practice. The matter becomes more pressing when we are to integrate into AFTA and international trade associations.

From those realizations, programs for special training on management and branding have been established for more than a year, thanks to the venture and cooperation between the Department of Commerce-Tourism and Marketing of the HCMC University of Economics and Vietnam Marketing Communication company (VietnamMarcom), as well as advices, information support of many experts and professional marketing and advertising organizations in-country and overseas.        

We believe that, with an experienced and committed team of instructors, and a highly practical training curriculum; the training program of Brand Manager will be a useful companion that brings more strength to the Vietnam business community in its path to integration and development.