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 Tin Chuyên Ngành
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VietnamMarcom hân hạnh đồng hành và là đối tác của CREATIVE ALL STARS.
 

 

Nơi hội tụ các ngôi sao sáng tạo hàng đầu thế giới, những Creative Thinkers giúp truyền cảm hứng tạo sự khác biệt đột phá cho các nhà tiếp thị, và cộng đồng Marcom.

Các ngôi sao sáng tạo hàng đầu trên thế giới sẽ hội tụ tại Trung tâm Hội nghị Sime Darby, Kuala Lumpur, Malaysia vào ngày 22/07/2014. CREATIVE ALL STARS là hội nghị tập hợp toàn cầu các ngôi sao sáng tạo nổi bật nhất trên thế giới hiện nay. Những người sẽ truyền cảm hứng cho các nhà tiếp thị và cộng đồng sáng tạo hội tụ tại Malaysia. Đây là cơ hội tuyệt vời giành cho các chuyên gia truyền thông tiếp thị, những nhà lãnh đạo chiến lược muốn thành công  trong việc đổi mới phương thức tiếp thị cho kế hoạch kinh doanh sáng tạo của doanh nghiệp.

VietnamMarcom vinh dự là đối tác đồng hành, truyền thông cho sự kiện CREATIVE ALL STARS 2014 với sự tham gia diễn thuyết của hơn 20 diễn giả như:

Neil French
exWPP Global Creative Godfather 

Credited with bringing the creative revolution to Asia, Neil is no stranger to controversy. His natural charm, quick wit and sharp mind took him all way to the top, as Creative Godfather with global oversight for WPP plc, the world’s largest advertising holding company by revenues, employing around 162,000 people in 3,000 offices across 110 countries. Never one to shy from speaking his mind, his brazen honesty has usually served him well in his career; Neil does not suffer fools.

Star Rating: Richter 10.0
Trivia: Apart from his stint as a bullfighter and before going full-time into the ad game, Neil was the band manager for heavy metal rock icons Judas Priest.

Quote: “It’s only advertising. Nobody dies.”

 

 

Ted Lim
Chief Creative Officer, 
Dentsu Aegis Network Asia

Anderson School Ipoh boy, Ted works with 20 offices across 8 countries based in Singapore and has won 14 pitches in his first 12 months at Dentsu Asia. An English Literature graduate, Ted spent 20 years helping Naga DDB Malaysia win and grow over 50 accounts including DiGi, Perodua, Panasonic, Astro, Nippon Paint, Tourism Malaysia, Carlsberg, Mamee, BMW, Malaysia Airlines, Hong Leong Bank and Prudential Assurance.

Star Rating: Malaysia’s first D&AD Yellow Pencil, numerous Cannes Lions, Clios, One Show Pencils, AWARD Awards, AdFest, Spikes, Malaysia’s only Asia-Pacific Effie, MC2 Hall of Fame.

Trivia: Ted picked up a copy of Ogilvy on Advertising in his final varsity year. As he couldn’t afford to buy it, he finished reading it in the bookstore.

Quote: “Creativity defines and differentiates what people buy, influences purchase decisions and keeps people like me gainfully employed.”

 

John Merrifield
Chief Creative Officer, Google Asia-Pacific

The Wall Street Journal once called him the ‘Don Draper’ of Asia.

Star Rating: Multiple Cannes Gold Lions, multiple Gold Pencils at the One Show, Grand Prix and Golds at Clios, Best of Show (twice), AdFest Golds, Golds at Spikes Asia, Golds at AWARD, the ADC Gold Prize in Tokyo. Asia Creative of the Year in 2004 and 2008 by Media Magazine.

Trivia: When John was Creative Director of Saatchi and Saatchi in Japan, his entire Tokyo office went to jail in 2002 for an Adidas campaign that included crushing a real car under a giant soccer ball in the middle of Tokyo’s Shibuya district.

Quote: “If you’re still only dipping into the digital pool, your business probably won’t survive the next three to five years.”

 

 

Graham Kelly
Regional Executive Creative Director, ISOBAR

Graham drives creative excellence across Isobar’s 21 offices and 13 markets in the region. Before Isobar, he was co-founder of GKIM, a tech start-up, where he remains a shareholder. With over 20 years of experience, Graham has held the title of creative leader at Ogilvy & Mather, BBH, Leo Burnett, TBWA, and Saatchi & Saatchi across Asia.

Star Rating: Cannes Lions, D&AD, Clios, One Show, Effie, Cannes Cyber Lions, One Show Interactive, Caples, Echos, Asian Direct Marketing Awards (Best of Show twice)

Trivia: Graham has a degree in Chemistry, and at one time some westerners in his agency got worried over a piece of work he did for Asia – a game that promoted a painkiller designed to relieve menstrual pain. They felt it would offend delicate Asian sensitivities, whereas in fact the audience loved it.

Quote: “Chemistry and indeed all science relies on lateral thinking for truly breakthrough ideas, just like advertising does.”

Farrokh Madon
Institute of Advertising Singapore, (IAS) Creative Director of the Year

In a career spanning Singapore, Amsterdam and India, Farrokh is the quintessential Copywriter’s Copywriter. Creative work done on his watch has been featured on CNN’s Anderson Cooper show and FOX TV in America.

Star Rating: Over 150 prestigious creative awards including multiple Cannes Lions, AdFest Grand Prix, multiple Gold Spikes, D&AD Silver Nomination, only Grand Prix winner in the history of the Singapore Effie Award, Institute of Advertising Singapore (IAS) Creative Director of the Year.

Trivia: Outside of advertising, Farrokh has written a novel called Offside, which briefly sat on the Top Sellers shelf at Kinokuniya.

Quote: “Students are always technically proficient. What is lacking is the ability to look at the world in weird and warped ways, and be comfortable with that.”

 

 

 

Ronald NG
Chief Creative Officer, BBDO/Proximity Singapore

Before coming to Singapore Ronald was Executive Creative Director at BBDO New York where he was involved with a number of account wins including Johnson & Johnson Baby and Orbitz. He also worked on Monster.com, Hyatt and the Ad Council. Prior to New York, he was Chief Creative Officer at BBDO/Proximity Malaysia. A PJ-born lad, Ronald almost flunked college until he discovered Journalism School and majored in Advertising.

Star Rating: BBDO Singapore most awarded South East Asian agency at Cannes 2014. World’s most awarded print campaign in 2009 and was ranked #15 in the world in The Gunn Report for creativity. His idea became the 6th most awarded ‘Innovative and Alternative Media’ campaign in 2008 in the Big Won Global Report. D&AD, Clios, One Show, Cannes, Spikes, Webbies. In 2012, his interactive installation for Autism Speaks was accepted into the New York Museum of Modern Art (MOMA) archives. ‘Agency of the Year’ at the 2013 Singapore Creative Circle Awards. 

Trivia: Ronald’s 6-pack is not for real.

Quote:  “Consumers tell me what I need to do. Not in a dumb focus-group kind of way. But more in what they are ‘liking’ and ‘sharing’. Or not liking and sharing.”

 

Dave Bowman
Executive Creative Director, Whybin\TBWA\Tequila Sydney

At Whybin\TBWA Group Sydney this year, the agency won B&T Australia’s Agency of the Year, ADMA’s Agency of the Year, AdNews Australian Agency of the Year and grew from a 90 person shop to a 200 strong company and one of the most awarded agencies in the region. Previously, he was Creative Director of Saatchi & Saatchi Australia, which was then named Campaign Brief Magazine’s Agency of the Decade and AWARD Agency of the Year, with Lion Nathan Breweries named Award Client of the Year. Dave also worked as a senior creative at Droga5 New York and The Glue Society where he won the Cannes Grand Prix in Direct for his Virgin Mobile ‘Warren’ campaign and Australia’s first ever Titanium Lion for his Virgin Mobile ‘5 Cent’ campaign.

Star Rating: Cannes, D&AD, One Show, AdFest, Spikes, Webbys, digital Emmy and most awarded Toyota advertising campaign of all time.

 

 

 

 

 

Vishen Lakhiani
Founder & CEO, Mindvalley

Vishen leads an amazing team of 100+ individuals from over 30 different countries, focused on building disruptive systems that push humanity forward. An electrical engineer and computer scientist by training, Vishen considers himself a humanist – one who stands for ideas and companies that allow human beings to live healthier and happier, and magnify their potential. Hence, most of his businesses involve products or services that challenge cultural behaviour to encourage human beings to expand their vision and shake off the shackles from the cultural baggage of the past. He calls this process Culture Hacking.

Star Rating: Mindvalley has been recognized as one of the world’s top 500 GameChangers in business alongside brands such as TOMS, Zappos, Google, TED and Patagonia, for using business as a force for good. Credited by Inc Magazine readers as one of the World’s Coolest Offices in 2012.

Trivia: A Malaysian, Vishen is a TED talk speaker and accidental founder of Awesomeness Fest – a festival that brings together elite entrepreneurs and visionaries from around the world to connect, grow and impact each other’s lives.

Quote: “Our goal is to help spread enlightened ideas to 1 billion people by 2050, ideas that you won’t get from traditional education systems.”

Dato’ Rishya Joseph Group CEO, People’n rich-H

Mr. Henry Tan Chief Operating Officer, Astro

Mr. Johan Ishak CEO & Executive Director, MyCreative Ventures

Để biết thêm thông tin chi tiết, mời các bạn quan tâm vui lòng click vào đường link sau:

http://marketingmagazine.com.my/Creative-AllStars/

CREATIVE ALL STARS 2014

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