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Branding In A Digital Age Conference

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Brand management is evolving in Asia – are you?


With rapid social media innovation and the proliferation of mobile tools among people’s daily lives, the resources and means through which people receive and perceive information has changed – and so must brands adapt to communicate more effectively with consumers. No longer can brand management techniques remain prescriptive and formulaic – brands need to consider and appreciate today’s super-fluid, new media landscape, or risk being left behind. Nevertheless, while there are so many channels and opportunities to interact with consumers, the challenge of ensuring a positive brand experience at every touchpoint, both traditional and new, remains critical. On top of creating compelling content, brands need to formulate strategies that enable them to engage consumers holistically to create longevity for their brand.


Do you know how to create positive brand experiences both offline and online, where and when your audiences will be most receptive?

Are you able to engage and interact with your consumers online, help them connect to your brand and win their loyalty?

Can you effectively measure how your digital branding initiatives affect your brand’s health?


It is imperative that brands keep abreast of the rapid changes happening today in order to be in the best position to design brand experiences that engage. Join us at this 2-day conference to learn the best methodologies and tactics to boost your brand. Obtain a clear understanding of consumer behaviour and trends, and leverage on this knowledge to amplify your brand through digital platforms. Find out how brands such as Virgin Mobile, adidas, Dell, Sunkist, Flawless, Allianz, CLP Power Hong Kong Limited and the Hong Kong Tourism Bureau have successfully incorporated digital as a means of delivering real-time, holistic and interactive brand experiences. Learn practical and actionable solutions from real-life case studies, and how to implement these new-formed insights for your brand!


Programme Highlights

Trend Analysis

Understanding the ‘socialisation of brands’ to foster connections via social networks

Brand Identity Sustaining your digital branding efforts and delivering on your brand promise across all platforms

Brand Experience

Integrating the physical and digital worlds to create engaging brand experiences

Brand Engagement Engaging consumers and making connections into their social circles
Employer Branding Integrating digital and new media as part of internal brand engagement
Multi-Platform Branding Leveraging on your customers adoption of digital applications to complement existing brand strategies

Search Engine Optimisation

Leveraging on the latest SEO best practices for brand building online


Identify brand KPIs to measure true ROI of digital campaigns


Benefits of Attending

  • Identify the types of social experiences that your consumers actually want and foster connections through them

  • Examine how to augment your harness the potential of your consumers’ digital media consumption to make the most of your branding investments

  • Discover how Virgin Mobile and adidas connected with their audiences in meaningful ways

  • Understand how search engine optimisation can help to amplify your brand and maximise your branding efforts

  • Examine how to augment your brand identity on digital and social channels

  • Pick up ways to leverage on your customer’s digital platform adoptions to create synergised brand experiences across channels

  • Analyse P&G’s strategies in delivering a consistent brand message across multiple platforms

  • Learn how to ensure sustainability of your online branding efforts

  • See how CLP Power Hong Kong Limited connected with their customers through their social networks increase their brand value

  • Maximise your internal brand engagement strategies and connect with employees through digital and new media

  • Observe how Flawless and Allianz rebranded themselves through digital platforms

  • Gather insights on measuring the true ROI of digital campaigns

  • Catch a glimpse of how brand tracking will evolve in the near future


Who Should Attend


CMOs, VPs, Directors, GMs, Heads and Specialists in charge of Branding, Marketing Communications, Strategic Marketing, Advertising & Promotions, Customer Experience, Corporate Marketing, Business Development & Sales


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