Topic: Reaching Vietnam’s Consumers through their “Ears” …
In Europe and the United States, radio is one of the cornerstones of media and its reach is increasing as audio content is distributed through multiple digital channels. In the USA there are 15,000+ AM and FM radio stations, but in Vietnam there are less than 70 stations.
Vietnam’s radio network provides great opportunities for companies to create new brand experiences and engage consumers even when they’re driving, working, playing sports or washing dishes.
How different is audio content development versus print and television and how can brands and companies benefit by distributing content and sponsor messages through audio digital channels and Vietnam’s radio network? Is it totally different … easy or difficult?
Come find out the opportunities from Vietnam’s leading audio / radio expert …
Ngo Thi Cam Tu is recognized as Vietnam’s most reputable Audio / Radio marketing specialist and is a co-founder of MegaMedia Company Ltd. (2002), which has offices in Ha Noi and Ho Chi Minh City. In 13 years, her role has included formulating research and the development of radio strategies for domestic and international clients to develop branded audio content that is distributed through Vietnam’s radio stations as well as in-store / in-location audio and audio loud-speaker ads.
Tu is a regular speaker, in charge of providing updates on the radio landscape and trends, and analyzing the Vietnamese commercial radio industry in a variety of marketing and media conferences regionally and in Vietnam. She graduated with degrees in Journalism and English-Language studies and also has a Zig Ziglar Advance Sales degree.
Her key accounts include ... agencies such as Dat Viet-VAC, Group M and WPP and international / domestic companies such as Dutch Lady, Shell, Thaco-Truong Hai Auto, Masan and Tan Hiep Phat.
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