Thứ Hai, 26/09/2022, 00:53 (GMT+07)
English version










 Tin Chuyên Ngành

Best ads deliver 180% ROI

How much profit your advertising generates? Compare it with the World’ s best ads!

New analysis of the World Advertising Research Centre ( has shown that the average profit delivered by the best advertising (the winners of advertising efficiency awards) is 1.8 times the advertising investment, or 180%, with even greater returns likely over the long term.

The median incremental sales return is 3.8:1 – that means that every dollar that is spent for advertising creates 3,8 dollars in sales.

The research is based on the return on investment (ROI) of the award- winning ads since 2000.

The research also found that the long-term returns of advertising are likely to be significantly higher.


In Cannes Lions Festival this summer, British researcher Peter Field presented new research based on data from the British Institute of Advertising (IPA) analyzing the effectiveness of ads that have won creative awards, such as Cannes Lions.

Surprisingly, the research by Peter Field showed that the efficiency of creatively awarded ads has decreased over the period of 10 years. Mr. Field argued that the problem is that with the rise of social media and viral advertising, many creatively awarded campaigns are “one-hit-wonders”, they last only for a few days.

“Short- term campaigns that last only for a few days or weeks are not as effective as long-term campaigns”, argued Mr. Field.

He went on to say that creative award judges are blinded by the “one-hit-wonders”, and that ‘short-termism has killed the benefits of the digital revolution’.

Digital advertising effectiveness issues will be discussed in more detail during “The Best of Global Digital Marketing” conference and dozens of highly effective works will be presented and analyzed.
Visit our next event in Vietnam, HCM City Oct 4th 2016

For more information, contact our partner VietnamMarcom; tel 38239718



By Hando Sinisalu, The Best of Global Digital Marketing

Các tin cũ hơn
Cảm nhận của các thế hệ học viên VietnamMarcom
The World Marketing Summit (WMS) 2016 - Japan
VietnamMarcom làm đối tác đồng hành cùng “M2 – Marketing & Media Network” và Vietnambusiness.TV
VietnamMarcom làm đối tác đồng hành cùng M2
New York Festivals Recruits Deb Ryan to Spearhead Global Development of Midas Awards for the World’s Best Financial Advertising
The Best of Global Digital Marketing 2016
The Global Awards for the World’s Best Healthcare & Wellness Advertising is Open for Entries
Asean Marketing Summit 2016
Hub Culture - Hành Trình Không Ngừng Bước Tới
New York Festivals Announces 2016 World’s Best Advertising Winners
The IAA's back for the 2016 Cannes Lions!
New York Festivals Opens Registration for You…Be the Judge! 2016 Contest
Xây Dựng Thương Hiệu Quốc Gia – Nation Branding Phần 2: 19/05/2016
Xây Dựng Thương Hiệu Quốc Gia – Nation Branding
New York Festivals Announces the 2016 New York Show Creative Panel Sessions
MARKETING MAKES A WORLD OF DIFFERENCE- Invitation to Enter Your Case Study
New York Festivals Announces 2016 Torch Awards Mentors and Jury
Cảm nhận Học viên - Định vị bản thân để quản trị cuộc đời.
The 44th International Advertising Association (IAA) World Congress
AME Awards for the World's Best Advertising & Marketing Effectivenss Announces 2016 Winners

Copyright © VietnamMarcom Since 2001. All rights reserved 2022