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DEAR BUSINESS ENTREPRENEURS, STUDENTS
Brands are the most valuable assets of the company, and the symbol of economic and cultural strength of an organization. A strong brand is also a national asset, the pride of the citizen and the foundation for sustainable development of products and services.
However, building strong brand in Vietnam is still a new matter since 2000, even in theory as well as in practice. The issue becomes more pressing when we are to integrate AEC this year end 2015 and international trade associations.
From those realizations, programs for special training on management and branding have been established for more than 12 years, thanks to the venture and cooperation between the Department of Commerce-Tourism and Marketing of the HCMC University of Economics and VietnamMarcom, as well as advices, information support of many experts and professional marketing and advertising organizations in-country and overseas.
We believe that, with an experienced and committed team of instructors, and a highly practical training curriculum; the training program of Brand Manager will be a helpful companion that brings more strength to the Vietnam business community in its path to integration and development.
We wish you great success and gather much satisfactory results throughout the program.
BRAND MANAGER COURSE:
BUILDING STRONG BRAND:
- Asian Branding and AEC 2015 perspectives
- Brand Vision & mission
- Brand Manager role and Portrait
- Case studes
BRAND MARKETING DECODING:
- Business strategy and Brand strategy
- Marketing strategy and Brand strategy
- Case studes
BRAND ARCHITECTURE
- Brand Positioning theory
- Brand positioning strategy
- Multibrand Positioning.
- Repositioning brand.
- Testing a new product
- Launching new Brand.
- Case studes
BRAND INSIGHTS & FOUNDATION
- Brand naming
- Brand identity system
- Consumer psychology
- Consumer Insights
- Brand competition
BRAND HEALTH
- Brand INDEX
- Case studes
BUILDING BRAND PERSONALITY and PERCEPTION
- Case studes
BRAND MANAGEMENT:
- Forcase and Budget planning
- Brand extension
- Brand plan
- Sale promotion startegy
- Case studes
BRAND CAMPAIGNS AND INTEGRATED MARKETING COMMUNICATION:
- Packaging design
- How to work effective with egency
- Media strategy
- Creative Media
- Media planing
- Building brand loyalty
- Branding on internet
- Customer relationship management
- Case studes
BRAND DEVELOPMENT AND REFRESHMENT:
- 22 immutable laws of branding.
- Enhance brand image through event and sponsorship.
- Brand health tracking tools
- Legal aspects of branding.
- Building commercial system.
- Brand franchising.
- Brand M&A
- Case studes
BRAND PLAN AND BRAND CAMPAIGNS PRESENTATION
LECTURERS AND ADVISOR COUNCIL OF VIETNAMMARCOM AND UNIVERSITY OF ECONOMICS HCM CITY:
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Prof. Phd NGUYEN DONG PHONG
Prof, Phd, University of Economics HCM City
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Mr. TRAN HOANG
Chairman, VietnamMarcom
Vice President of Vietnam Marketing Association
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Phd LE TAN BUU
Dean of Marketing, Tourism & Commercial Faculty - University of Economics HCM City
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Mr. NGUYEN TRAN QUANG
Chairnman FutureOne
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Mr. Richard Moore
Chairman & CD; Richard Moore Associates
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Mr. PHUNG VAN CHI HUNG
CEO A.I.D.A
( Boeringer, Kiddy Pharmaton )
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Phd PHAM HAO HON
Former Chairman of HCMC Business Association
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MBA NGUYEN QUOC HUNG
Head of Marketing Division,
University of Ecomomics HCM City
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Mr. PHAM VIET ANH
Brand Marketing Consultant Specialist
(LBC, Bates141, Ogilvy, Dentsu, Cowan)
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Phd Economic NGUYEN CHI VINH
(Holcim Việt Nam, Sabic Petro Chemical)
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Msc. VU QUOC CHINH
Sales & Marketing
University of Economics HCM City
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Ms. TINA DO
MBA, Strategic Planing Director
(Edge Marketing BBDO,Golden
Saatchi & Saatchi VN)
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MBA NGUYEN THANH
Brand marketing expert
(Rotto Mentholatum VN, AC Nielsen)
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Mr. HUA TAT DAT
CEO - Left Brain Connectors
Brand Marketing Consultant Specialist
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Phd TRAN NGOC DUNG
CEO - FTA Research
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MBA NGUYEN DANG DUY NHAT
CEO Global Elite Consulting Corp
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Mr. ĐO CAO NGUYEN
Creative Director CI ( Dentsu, Chuo Senko VN ) |
Mr. NGUYEN XUAN NHAT HUY
CEO, Hit Advertising
(Kodak VN, Saachi, Procter & Gamble VN)
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Ms. TRUONG KIM PHUONG
Brand marketing expert
(Nestle, Lafarge Boral - Gypsum VN)
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Mr. PHAM NGOC KHON
MIR Activation |
Mr. NGUYEN CONG VINH
Journalist, Master of Psychology
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Mr. NGUYEN NGOC THUY
Diageo, Brand Communication Director
(JWT Việt Nam)
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Mr. NGUYEN CAO KY CHUONG
(LBC, Agency Das, Vincom, Asia Food)
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Mr. BUI HUU DAI NHA
Research Director, FTA, Intage Japan
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REGULATIONS
COURSE DESIGNED FOR:
Business leaders, Brand Managers, Marketing Directors, Sales, GM Marketing, GM Sales,
Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager,
Students spent Integrated Marketing Communication (IMC) Course
At least 01 year experiences of Business Administration, Marrketing
TIME FOR STUDYING:
4 months with 38 major
Learning days per week: on Monday,Wednesday, Friday or Tuesday, Thursday, Saturday
Evening class: Time: 6:20-8:30 PM
METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork
GRADUATION PROJECT:
Project presenting on team
OPENING COURSE:
STUDYING FEES: 10,000,000 VND - 468 USD
Free on Documentary
REGISTER:
VietnamMarcom
Office: 8B Nguyen Trung Truc, Dist.1,HCM City
Tel: 38239718 – 38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn
CERTIFICATED BY:
University of Economics, HCM City and Vietnam Marcom
REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and Branding books
Branding references: The New Strategic Brand manager, Building Strong Brand, Driving Brand Value, A New Brand World,….
OPPORTUNITIES:
Be have good opportunities to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…
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