Ti?ng Vi?t

 
 Training's Activities

 

 Partners

 


 

 
VietnamMarcom is strategic partner of 
World Brand Congress 2009 in Vietnam

Bưởi da xanh ruột hồng
 


Gạo Việt Nam
 

Reference Books for Student at VietnamMarcom's Library:

 

 

 

 

 Brand Manager Training Program

DEAR BUSINESS ENTREPRENEURS, STUDENTS

Brands are the most valuable assets of the company, and the symbol of economic and cultural strength of an organization. A strong brand is also a national asset, the pride of the citizen and the foundation for sustainable development of products and services.

However, building strong brand in Vietnam is still a new matter since 2000, even in theory as well as in practice. The issue becomes more pressing when we are to integrate AEC this year end 2015 and international trade associations.

From those realizations, programs for special training on management and branding have been established for more than 12 years, thanks to the venture and cooperation between the Department of Commerce-Tourism and Marketing of the HCMC University of Economics and VietnamMarcom, as well as advices, information support of many experts and professional marketing and advertising organizations in-country and overseas.

We believe that, with an experienced and committed team of instructors, and a highly practical training curriculum; the training program of Brand Manager will be a helpful companion that brings more strength to the Vietnam business community in its path to integration and development.
We wish you great success and gather much satisfactory results throughout the program.
 


BRAND MANAGER COURSE:

BUILDING STRONG BRAND:

- Asian Branding and AEC 2015 perspectives
- Brand Vision & mission
- Brand Manager role and Portrait
- Case studes

BRAND MARKETING DECODING:
- Business strategy and Brand strategy
- Marketing strategy and Brand strategy
- Case studes

BRAND ARCHITECTURE
- Brand Positioning theory
- Brand positioning strategy
- Multibrand Positioning.
- Repositioning brand.

- Testing a new product
- Launching new Brand.

- Case studes

BRAND INSIGHTS & FOUNDATION
- Brand naming
- Brand identity system
- Consumer psychology
- Consumer Insights
- Brand competition

BRAND HEALTH

- Brand INDEX
- Case studes


BUILDING BRAND PERSONALITY and PERCEPTION
- Case studes

 



BRAND MANAGEMENT:
- Forcase and Budget planning
- Brand extension
- Brand plan
- Sale promotion startegy
- Case studes

BRAND CAMPAIGNS AND INTEGRATED MARKETING COMMUNICATION:
- Packaging design
- How to work effective with egency
- Media strategy
- Creative Media
- Media planing
- Building brand loyalty
- Branding on internet
- Customer relationship management
- Case studes

BRAND DEVELOPMENT AND REFRESHMENT:
- 22 immutable laws of branding.
- Enhance brand image through event and sponsorship.
- Brand health tracking tools
- Legal aspects of branding.
- Building commercial system.
- Brand franchising.

- Brand M&A
- Case studes


BRAND PLAN AND BRAND CAMPAIGNS PRESENTATION


LECTURERS AND ADVISOR COUNCIL OF VIETNAMMARCOM AND UNIVERSITY OF ECONOMICS HCM CITY:

Prof. Phd NGUYEN DONG PHONG 
   
  Prof, Phd, University of Economics HCM City

Mr. TRAN HOANG  
Chairman, VietnamMarcom
Vice President of Vietnam Marketing Association

Phd LE TAN BUU
Dean of Marketing, Tourism & Commercial Faculty - University of Economics HCM City

Mr. NGUYEN TRAN QUANG 
Chairnman FutureOne

Mr. Richard Moore
Chairman & CD; Richard Moore Associates

Mr. PHUNG VAN CHI HUNG
      
CEO A.I.D.A
( Boeringer, Kiddy Pharmaton )

Phd PHAM HAO HON
Former Chairman of HCMC Business Association

MBA NGUYEN QUOC HUNG
Head of Marketing Division,
University of Ecomomics HCM City

Mr. PHAM VIET ANH
      Brand Marketing Consultant Specialist
    (LBC, Bates141, Ogilvy, Dentsu, Cowan)

Phd Economic NGUYEN CHI VINH
(Holcim Việt Nam, Sabic Petro Chemical)


Msc. VU QUOC CHINH
Sales & Marketing
University of Economics HCM City

Ms. TINA DO
       
MBA, Strategic Planing Director
       (Edge Marketing BBDO,Golden
      Saatchi & Saatchi VN)

 MBA NGUYEN THANH
Brand marketing expert

      (Rotto Mentholatum VN, AC Nielsen)

Mr. HUA TAT DAT
      
CEO - Left Brain Connectors
     Brand Marketing Consultant Specialist

Phd TRAN NGOC DUNG
CEO - FTA Research

      MBA NGUYEN DANG DUY NHAT
         CEO Global Elite Consulting Corp

   
   Mr. ĐO CAO NGUYEN
Creative Director CI ( Dentsu, Chuo Senko VN )

Mr. NGUYEN XUAN NHAT HUY
CEO, Hit Advertising
(Kodak VN, Saachi, Procter & Gamble VN)

Ms. TRUONG KIM PHUONG
 Brand marketing expert

    (Nestle, Lafarge Boral - Gypsum VN)


Mr. PHAM NGOC KHON
MIR Activation

Mr. NGUYEN CONG VINH
Journalist, Master of Psychology

 

Mr. NGUYEN NGOC THUY
Diageo, Brand Communication Director

(JWT Việt Nam)

Mr. NGUYEN CAO KY CHUONG
      (LBC, Agency Das, Vincom, Asia Food)

Mr. BUI HUU DAI NHA
     Research Director, FTA, Intage Japan    





REGULATIONS

COURSE DESIGNED FOR:

 

Business leaders, Brand Managers, Marketing Directors, Sales, GM Marketing, GM Sales,
Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager,
Students spent Integrated Marketing Communication (IMC) Course
At least 01 year experiences of Business Administration, Marrketing


TIME FOR STUDYING:
4 months with 38 major
Learning days per week: on Monday,Wednesday, Friday or Tuesday, Thursday, Saturday
Evening class: Time: 6:20-8:30 PM

METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork

GRADUATION PROJECT:
Project presenting on team

OPENING COURSE:
STUDYING FEES: 10,000,000 VND - 468 USD


Free on Documentary

REGISTER:

VietnamMarcom
Office: 8B Nguyen Trung Truc, Dist.1,HCM City
Tel: 38239718 – 38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn

CERTIFICATED BY:
University of Economics, HCM City and Vietnam Marcom



REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and Branding books
Branding references: The New Strategic Brand manager, Building Strong Brand, Driving Brand Value, A New Brand World,….



OPPORTUNITIES:
Be have good opportunities to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…


 

 

 

 

 

 

khóa học ngắn hạn về quảng cáo, marketing manager tại vietnammarcom khóa học ngắn hạn về giám đốc thương hiệu - brand manager tại vietnammarcom
khóa học ngắn hạn về copywriter - ngôn sứ thương hiệu & quảng cáo tại vietnammarcom khóa học ngắn hạn về chuyên viên tiếp thị quảng cáo du lịch tại vietnammarcom khóa học ngắn hạn về chuyên viên quảng cáo, dịch vụ bán hàng tại vietnammarcom

 



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