Ti?ng Vi?t

 
 Training's Activities

 

  


 

sự kiện Creative all stars 2014 - VietnamMarcom
 

Young Lotus Workshop 2015

 The Big Show - VietnamMarcom
www.thebigshow.vn

 

ASIA REDEFINING



 


 

IMC1.jpg

 

 

 

 Advertising Experts Training Program

Advertising Experts Training Program is the first specialized training program in Vietnam. This program is designed to:

Provide students with a foundation of knowledge, a professional advertising and marketing communication system, as well as skills and knowledge related to the reality of this active industry. Throughout the course, students will have the ability to assess, manage and organize a full advertising campaign.

Communicate to students a clear feeling of the value and importance of brand building based on strategy, so they will be able to direct press on affect, guide and fine-tune the marketing activities of their company according to the above concept.
 


SYLLABUS

ADVERTISING OVERVIEW:

• Advertising world, development trends
• Introduce about Advertising Festivals, Industry events, WARC, Marcom Libraries
• Career Guide

MARKETING COMUNICATION AND PLANING:
• Marketing Strategy
• Marketing Plan
• Marketing communication planning
• Direct Marketing
• Digital Marketing

MARKETING RESEARCH AND CONSUMER INSIGHT:
• Questionaire design
• Market segmentation
• Consumer behavior
• Consumer insight

BRAND COMUNICATION STRATEGY:

• Brand strategy overview
• Brand positioning strategy
• Brand identity system
• Build Brand Personality

ADVERTISING PLAN AND STRATEGY:
• Integrated Marketing Communication.
• Building an effective Team.
• Advertising budget planning.
• Account Management.
• POP management.
• Culture in advertising.
• What makes good and great advertising
• Present an advertising plan

CREATIVE STRATEGY AND EVALUATION:
• Creative psychology
• Creative brief
• Design for marketing

ADVERTISING CONCEPT DEVELOPMENT:
• Advertising Photography
• Advertising message, structure and argument
• Copy writing.
• TVCm process and management
• Elements of great TVCm

MEDIA STRATEGY AND PLANING:
• Media psychology Audiences
• Media basic
• Media strategy
• Media Inovation.
• Media planning.
• Media Measurement

SALES PROMOTION:
• Promotion strategy
• Sales Promotion Tools
• Sampling
• Trade show

PUBLIC RELATION:
• Public relation plan
• Public relation tools and skill
• Event and sponsorship
• Media Relation



PROJECT PRESENTATION

LECTURERS AND ADVISOR COUNCIL OF IMC COURSE

 

PHD LE TAN BUU

Dean of Marketing Tourism, Commercial, University of Econmics HCM City

Mr. TRAN HOANG

President, VietnamMarcom
IAA Country Rep

Mr. DO CAO NGUYEN

Creative Director, Clipper CI. Former CD, Dentsu & Chuo Senko Việt Nam.

Mr. NGUYEN TRAN QUANG

President & CEO FutureOne

Mr. BIRGER LINK

Former Creative DIrector, JWT, TBWA, Leo Burnette.

Phd HUYNH PHUOC NGHIA

Marketing & IMC

Mr. NGUYEN CONG VINH

Journalist & Master of Psychology

Mr.NGUYEN NGOC THUY

Senior, Brand Communication & Activation,

 Diageo, Vietnam ( JWT)

Mr. PHAM VIET ANH
Founder
Left Brain Connectors

Mr. NGUYEN HOA THUAN

Creative Director

Mr. PHAM NGOC KHON

Brand Activation Expert, MIR

Mr. TRAN NGOC QUAN

CEO, Gold Orange 

Mr. DZUNG NGUYEN

Photographer
Fine Art Studio

Ms. TRAN LIEN PHUONG
Associate Director
EPINIONs Vietnam

Mr. DUONG THANH TRUYEN

Journalis, President Tuoi Tre Publishing House

Mr. PHUNG VAN CHI HUNG

CEO, A.I.D.A

Mr. NGUYEN VU NHAT HUY

Former Senior Copywriter, JWT Việt nam

Mr. NGUYEN XUAN NHAT HUY

CEO, Hit Advertising


REGULATIONS

COURSE DESIGNED FOR:

Advertising Manager, Practitioners, Unior, marketers major in Advertising, , Marketing Services, Traveling and PR agencies. Communication Manager, Sales Manager, PR Manager
University students
Client Service Manager, Promotion Manager...

TIME FOR STUDYING:
4 months with 42 major
Learning days per week: on Monday,Wednesday, Friday or Tuesday, Thursday,Saturday
Time: 6:10-8:30 PM

METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork

GRADUATION PROJECT:
Project presenting on team

OPENING COURSE:
STUDYING FEES:


Free on Documentary

REGISTER:
VietnamMarcom
Office: 8B Nguyen Trung Truc, Dist.1,HCM City
Tel: 38239718 - 38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn

CERTIFICATED BY:
University of Economics, HCM City and VietnamMarcom

REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and Branding books
Branding references: The New Strategic Brand manager, Building Strong Brand, Driving Brand Value, A New Brand World,….

 


OPPORTUNITIES:
Be have good opportunities to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…

 

 

 

 

 

khóa học ngắn hạn về quảng cáo, marketing manager tại vietnammarcom khóa học ngắn hạn về giám đốc thương hiệu - brand manager tại vietnammarcom
khóa học ngắn hạn về copywriter - ngôn sứ thương hiệu & quảng cáo tại vietnammarcom khóa học ngắn hạn về chuyên viên tiếp thị quảng cáo du lịch tại vietnammarcom khóa học ngắn hạn về chuyên viên quảng cáo, dịch vụ bán hàng tại vietnammarcom

 



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