Ti?ng Vi?t

 
 Training's Activities

 

 VietnamMarcom's Event


www.vietnammarketingconference.com



Album of Vietnam Marketing Conference 2009



  On the Event of Vietnam Marketing Conference 2009, VietnamMarcom cooperate with AlphaBook to publish the book "Forcus to Differentiate" by Al Ries

 

 

 Partners


 

CMO-WORLD-FORUM-2014
 




 

 

 

 

 

 

 

 Marketing Manager Training Program

DEAR BUSINESS ENTREPRENEURS, STUDENTS

Marketing Manager Training Program is a specialized marketing training program that focuses on market situation and consumer through cases, actual assignments, group discussions, model games. This program is designed to help learners:

- Equip with a modern and basic knowledge on marketing management appropriate to the condition of Vietnam.
- Establish competitive marketing policies based on the changing trend of consumption demands and markets.
- Equip with skills and knowledge to design an applicable marketing plan.
- Provide necessary process for the marketing development of a new product.

The program have been established for more than 11 years, thanks to the venture and cooperation between the Department of Commerce-Tourism and Marketing of the HCMC University of Economics and VietnamMarcom, as well as advices, information support of many experts and professional marketing and advertising organizations in-country and overseas.

We wish you great success and gather much satisfactory results throughout the program.


 


MARKETING MANAGER COURSE:
 



ENVIRONMENT OF MARKETING
• Marketing in Asia and Think New Asean 2015
• Challenging for Vietnam Brand in WTO
• Marketing management and case study
• Finding Marketing differentiation through case study
• Marketing Manager role


MARKET RESEARCH APPLICATION
• Applying Research on Identifying Market Segmentation
• Applying Market research on AdvertisingDetermination
• Applying Market research on Determination of New Product and Service


CONSUMER BEHAVIOR
• Psychology consumer research
• Consumer insight research
• Consumer behavior analisys and case study
• Target consumer and Market profiles for Marketing plan

  

DISCUSSION


NEW PRODUCT DEVELOPMENT PROCESS

• Product concept and case study
• Applying six hats principle finding product concept
• Product Concept testing
• New product development process
• Launching new brand planning



 


MARKETING STRATEGY AND PLANNING
• Using strategy Tools in Marketing
• Marketing strategy theory and case study
• Building Marketing strategy
• Adsolude Vodka case
• Product strategy in Marketing and case study
• Product Strategy focused on consumer
• Pricing strategy and case study
• Building Pricing Strategy
• Marketing for venus and children
• Distribution strategy and case study
• Building Distribution strategy
• Selling strategy and management throught case study
• Improvement selling skill
• Positioning of Product and case study
• Positioning of Product strategy
• Marketing budget and case study
• Marketing budget planning
• Visiting Guest discussion
• Integrated Marketing communication plan and case study - Case 1
• Integrated marketing communication plan and case study - Case 2




SALES PROMOTION STRATEGY AND CASE STUDY
• Sales promotion planning
• Marketing planning in practice and Case study
• Building Marketing plan in practice
• Building Marketing plan in practice
• Multiproduct marketing plan
• Discussion: Multiproduct marketing plan

MARKETING MANAGEMENT
• 22 immutable laws of Marketing management
• Customer relationship management
• Marketing Information system
• E-marketing and direct marketing





LECTURERS COUNCIL :

Phd LE TAN BUU
      Dean of  Marketing, Tourism & Comercial, University of Economics HCM City

Mr. TRAN HOANG
President VietnamMarcom
      Vice President, Vietnam Marketing Association

Phd HUYNH PHUOC NGHIA
Academic Program DIrector

VietnamMarcom

Msc.VU QUOC CHINH
University of Economics HCM City

Mr. NGUYEN DANG DUY NHAT
 CEO Global Elite Consulting Corp

Mr. VO THANH VIET
      National Sales Manager Electrolux Việt nam
(Saigon Coopmart, Ajinomoto, Gilet)

MSC. NGUYEN QUOC HUNG
        Head of marketing Department, University of Economics HCM City


Phd Economic NGUYEN CHI VINH
(Holcim VN, Sabic Petro Chemical)

Phd.ĐANG THI DIEM TRANG
(Dentsu, VAC, DaiIchiLai, Hoàn Mỹ)

Msc. TINA ĐO
       MBA, Strategic Planning Director
       (Edge Marketing BBDO,Golden
      Saatchi & Saatchi VN)

Mr. NGUYEN TRAN  QUANG
     
President Future One, Brand Consultant expert

Mr. PHẠM VIET ANH
      Founder Left Brain Connectors
(Dentsu, Cowan, Bates 141, Ogilvy)

Ms. LE PHUONG PHUONG
( ANZ Bank, BP Việt Nam, Pepsi VN, TUV...)

MBA NGUYEN THANH
Brand marketing expert
(Rotto Mentholatum VN, AC Nielsen)

Ms. TRUONG THI KIM PHUONG
 Brand marketing expert
    (Nestle, Lafarge Boral - Gypsum Việt nam
)

PHD TRAN NGOC DUNG
CEO, FTA Research

Ms. PHAM HOA LAI
 Journalist
(CEO Plan A Group
)

MBA. DANG LE HIEN HOA
MBA - General Manager 
( BELL, Pepsi, Dumex, Lavie Vietnam )

MBA. NGUYEN XUAN NHAT HUY
  
CEO, Hit Advertising
(Kodak VN, Saachi, Procter & Gamble VN)

 Dr. PHUNG VAN CHI HUNG
 CEO, A.I.D.A
      ( Boeringer, Kiddy Pharmaton )      

Msc. TRAN LIEN PHUONG
Giám đốc nghiên cứu cao cấp, Epinion
(Nguyên Research Director, TNS Việt Nam)

Mr. DO CAO NGUYEN
Founder, Giám đốc sáng tạo Cliper CI
 ( Dentsu, Chuo Senko VN, Darcy )

Mr. BIRGER LINK
Former Creative Director JWT,
TBWA Vietnam, Leo Burnett

JOURNALIST NGUYEN CONG VINH
Master of Psychology

MBA. LUU QUOC HOANG
 Master Marketing, US
(Dentsu, O&M, Điện Máy & Thế Giới Di Động
)

Msc. MAI THI LAN HUONG
     Brand Marketing Expert
    (Neste, Procter & Gamble)  


REGULATIONS

DESIGNED FOR:

- Marketing practitioners, Managers, Marketing Managers, Sales, GM Marketing, GM Sales, Brand Manager, Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager.
- Marketers major in Advertising, Event, Marketing Services, Traveling and PR agencies.

- And any professional/academician/students who would like to learn the most updated information, ideas, experience from the Guru, experts, and professionals about brand marketing management and development.



TIME FOR STUDYING:
5 months with 38 major
Learning days per week: on Monday,Wednesday, Friday or Tuesday, Thursday,Saturday
Time: 6:10-8:30 PM

METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork

GRADUATION PROJECT:
Project presenting on team

OPENING COURSE:
STUDYING FEES: 12,000,000 VND - 560 USD
Free on Documentary

REGISTER:
VietnamMarcom
Office: 8B Nguyen Trung Truc, Dist.1, HCM City
Tel: 08.38239718 – 08.38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn

CERTIFICATED BY:
University of Economics, HCM City and VietnamMarcom

REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and branding books


REFERENCE WEBSITE:
www.marketingpower.com
www.emergemarketing.comwww.ceo-ethics.com
www.armi-marketing.com
www.marketingtips.com
www.marketingforprofessional.com
www.sponsorships.hp.com
www.principlesofmarketingresearch.org


OPPORTUNITIES:
Be have good opportunities and confident to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…

 

 

 

 

khóa học ngắn hạn về quảng cáo, marketing manager tại vietnammarcom khóa học ngắn hạn về giám đốc thương hiệu - brand manager tại vietnammarcom
khóa học ngắn hạn về copywriter - ngôn sứ thương hiệu & quảng cáo tại vietnammarcom khóa học ngắn hạn về chuyên viên tiếp thị quảng cáo du lịch tại vietnammarcom khóa học ngắn hạn về chuyên viên quảng cáo, dịch vụ bán hàng tại vietnammarcom

 



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