DEAR BUSINESS ENTREPRENEURS, STUDENTS

Marketing Manager Training Program is a specialized marketing training program that focuses on market situation and consumer through cases, actual assignments, group discussions, model games. This program is designed to help learners:

- Equip with a modern and basic knowledge on marketing management appropriate to the condition of Vietnam.
- Establish competitive marketing policies based on the changing trend of consumption demands and markets.
- Equip with skills and knowledge to design an applicable marketing plan.
- Provide necessary process for the marketing development of a new product.

The program have been established for more than 11 years, thanks to the venture and cooperation between the Department of Commerce-Tourism and Marketing of the HCMC University of Economics and VietnamMarcom, as well as advices, information support of many experts and professional marketing and advertising organizations in-country and overseas.

We wish you great success and gather much satisfactory results throughout the program.

MARKETING MANAGER COURSE:
 

ENVIRONMENT OF MARKETING
• Marketing in Asia and Think New Asean 2015
• Challenging for Vietnam Brand in WTO
• Marketing management and case study
• Finding Marketing differentiation through case study
• Marketing Manager role

MARKET RESEARCH APPLICATION
• Applying Research on Identifying Market Segmentation
• Applying Market research on AdvertisingDetermination
• Applying Market research on Determination of New Product and Service


CONSUMER BEHAVIOR
• Psychology consumer research
• Consumer insight research
• Consumer behavior analisys and case study
• Target consumer and Market profiles for Marketing plan

  

DISCUSSION

NEW PRODUCT DEVELOPMENT PROCESS
• Product concept and case study
• Applying six hats principle finding product concept
• Product Concept testing
• New product development process
• Launching new brand planning

MARKETING STRATEGY AND PLANNING
• Using strategy Tools in Marketing
• Marketing strategy theory and case study
• Building Marketing strategy
• Adsolude Vodka case
• Product strategy in Marketing and case study
• Product Strategy focused on consumer
• Pricing strategy and case study
• Building Pricing Strategy
• Marketing for venus and children
• Distribution strategy and case study
• Building Distribution strategy
• Selling strategy and management throught case study
• Improvement selling skill
• Positioning of Product and case study
• Positioning of Product strategy
• Marketing budget and case study
• Marketing budget planning
• Visiting Guest discussion
• Integrated Marketing communication plan and case study - Case 1
• Integrated marketing communication plan and case study - Case 2

SALES PROMOTION STRATEGY AND CASE STUDY
• Sales promotion planning
• Marketing planning in practice and Case study
• Building Marketing plan in practice
• Building Marketing plan in practice
• Multiproduct marketing plan
• Discussion: Multiproduct marketing plan

MARKETING MANAGEMENT
• 22 immutable laws of Marketing management
• Customer relationship management
• Marketing Information system
• E-marketing and direct marketing

LECTURERS COUNCIL :

REGULATIONS

DESIGNED FOR:

- Marketing practitioners, Managers, Marketing Managers, Sales, GM Marketing, GM Sales, Brand Manager, Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager.
- Marketers major in Advertising, Event, Marketing Services, Traveling and PR agencies.
- And any professional/academician/students who would like to learn the most updated information, ideas, experience from the Guru, experts, and professionals about brand marketing management and development.


TIME FOR STUDYING:
5 months with 38 major
Learning days per week: on Monday,Wednesday, Friday or Tuesday, Thursday,Saturday
Time: 6:10-8:30 PM

METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork

GRADUATION PROJECT:
Project presenting on team

OPENING COURSE:
STUDYING FEES: 12,000,000 VND - 560 USD
Free on Documentary

REGISTER:
VietnamMarcom
Office: 8B Nguyen Trung Truc, Dist.1, HCM City
Tel: 08.38239718 – 08.38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn

CERTIFICATED BY:
University of Economics, HCM City and VietnamMarcom

REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and branding books

REFERENCE WEBSITE:
www.marketingpower.com
www.emergemarketing.comwww.ceo-ethics.com
www.armi-marketing.com
www.marketingtips.com
www.marketingforprofessional.com
www.sponsorships.hp.com
www.principlesofmarketingresearch.org

OPPORTUNITIES:
Be have good opportunities and confident to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…